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This video clip comes from the 2012 TEDxGramercy event in New York City. The speaker is Gerard J. Puccio, Ph.D, who serves as department chair and professor at the International Center for Studies in Creativity at Buffalo State. He speaks on the topic of creativity by introducing the concepts of conformity in human nature and how imagination and creativity has propelled us forward into innovation.

Creativity may seem like a mysterious quality or skill only available to a special few. Famous artists and poets, perhaps. In fact, the skills and habits that make up creative thinking and problem-solving are not mysterious at all (though they never lose that shiver of magic!). Research on what makes creative people tick has come a long way over the past decades, and what it`s finding is amazing. For a start, creativity is just as important for a successful, flexible athlete, engineer, architect, molecular biologist, parent or baker as it is for artists. Creativity isn’t just a feeling; it’s productive and generates things and ideas that are both novel and useful. Even more intriguing: it turns out that creative thinking skills are simple and can be learned. As with any other exercise, working your creative `muscles` makes them stronger.

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